Nice to meet you, Moshe Karasik
For years, I’ve been helping entrepreneurs and companies take a mix of complex ideas or systems and translate them into one simple sentence.
I believe that long before building a website or launching a campaign, a business needs to know how to explain what it does simply. This is the foundation for being recognized for your expertise, boosting confidence in the market, and making the sales process feel natural and effortless.
15 Years in Israel's Top Advertising Agencies
I built my experience in leading management and creative roles. I was VP Digital at Reuveni-Pridan, VP Creative at McCann Digital, and Digital Creative Director at Shalmor-Avnon-Amichay. Working with the market's leading brands, my role was always to take complex products and services and crack a sharp, impactful marketing message.
The Past Decade: Consulting, Execution, and Academia
About a decade ago, I started my own path, wanting to work directly with entrepreneurs and companies developing products, services, or technologies that solve real problems and bring tangible value to the market.
Over these years, alongside strategic consulting, I served as VP Marketing at Nono Group (Nono, Mimi, Giraffe), as VP Strategy at the DSA advertising agency, and I have been lecturing on advertising and digital marketing at Reichman University for the past 10 years.
This combination of managing actual marketing and budgets on the client side, leading agency-level strategy, and lecturing in academia allows me to get the full picture and experience the market at every level.